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Glenfiddich launches Second Season of the World’s Most Experimental Bartender Competition New Delhi Bureau// Glenfiddich has come with a unique opportunity for Bartender to participate in the competition to take a shot at becoming the world’s most experimental bartender. the world’s most awarded single malt Scotch whisky, announced the launch of the second season of the World’s Most Experimental Bartender in India. Glenfiddich’s World’s Most Experimental Bartender is a global programme that recognizes and rewards individuals, who collaborate with a master in another field like a musician, chef, designer or artist to co-create a more surprising, unusual and inventive Glenfiddich drinking experience. James Pennefather, Managing Director, William Grant & Sons India comments, “Glenfiddich has always been at the forefront of innovation in the whisky industry; recognised as both the world’s most awarded single malt and the brand that challenged the norm by taking single malt beyond Scotland’s borders to create the category as it is known today. With this global competition, Glenfiddich aims to create a platform for bartenders to explore, innovate and create more exciting drinking experiences for patrons.”

The shortlisted finalists from India and around the world will be invited to an all-expenses-paid trip to the Glenfiddich Experimental Bartender Academy in Scotland. At the distillery, the participants will compete to win the priceless opportunity to bring their idea to life, supported by Glenfiddich. The winner will be awarded with the title of ‘The World’s Most Experimental Bartender’ and their creativity showcased globally. The Indian leg of the entries will close on 15th July, 2017. A jury panel will short-list ten best entries which would be announced in the third week of August. These short-listed participants will then be introduced to their respective collaborators for the final round of the competition. This will be followed by the India winner announcement on 10 September 2017.

The 2016 India finalists that went on to compete globally were Brijesh Vyas, Mumbai-based bartender along with his collaborator Prateeksh Mehra, photographer-turned-beer-brewer, for their delectable whisky-and-cheese offering in a 1940s setting that spoke of jazz and all things American.

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The winning collaborative idea will be announced at the end of the programme, and Glenfiddich will, thereafter, work with the winning duo throughout 2017 to bring their creation to life for the on-trade, an impressive addition to any creator’s portfolio.


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